SEO Comprehensive Consulting
Effective search engine optimization is a life long go for your website. Search engines bots constantly “spider” websites for updates, new cognitive content and both major and minor changes. We are here to help with those changes for our customers. Our representatives are straightaway to help consult with our customers on aspects of your website to update and make as search engine friendly as possible. There have been many instances where uncomplicated website updates and changes have had enormous positive ranking effects. Below are the top 5 ways in which we help consult our customers:1. Baseline establishment – Where is your website position on major search engines like Google prior to starting your campaign? Where do you want to be listed?2. Keyword analysis – We go over keyword natural selection with you to make sure that your footing are as targeted as possible. Gone are the days in which patient of and over saturated keywords get you ranked. You establish much more targeted traffic when your keywords are properly selected and implemented.3. Content analysis – Content is king with the search engines. Perhaps the most important facet of search engine optimization is unique content…and a lot of it.4. Link building – One way golf links need to be established and maintained in order to show the search engines that your website has importance. “Linkability” plays a major role in search engine optimization.5. Internal linking – Can search engine spiders find all of your pages within your website? If not, you will simply lose traffic to your merchandise pages. Can your website find your featured product page through linking from the homepage? We will make sure that bots can find your human website pages.
There’s a lot of rivalry out there for SEO experts who are selling SEO Services. Prospective clients know that they should talk to several companies before choosing someone to conduct their SEO services. If you are going to close those SEO leads, you have to know your clobber and go the extra mile when putting together your proposal. Putting together an SEO service proposal that contains good research will help your client feel confident about your abilities and help you close the deal.When making a comprehensive proposal for prospective clients, follow these tips to help you develop an strategy and give you a clear road map should the client decide to move forward.
1. Make an Initial Evaluation of the Prospective’s Project
It’s important to build a relationship and get information from prospective clients, so don’t jump into your initiate conversation with a lot of sales pitches. More often than not that will just leave the prospective with the impression that you are more interested in their money than helping them.
It’s best to take a look at the web site in question before contacting the prospective. That way you will have a primary quill idea as to what they are selling and how you can help them accomplish better rankings and traffic.
If you don’t know anything about the client, then you will need to get some basic information about them. You can find most of the information by researching the company online:
- How big is the site?
- What types of services and products does the company sell?
- Is the company most interested in a local, national, or international campaign?
- How much traffic does the site get each month? (compete.com)
- How competitive is this niche market
2. Do a Keyword Search Volume Analysis
A keyword search volume analysis will help you witness what keywords the prospective should stress? on. If the client has shown interest in a geo-specific campaign, then you can try using this geo specific keyword research tool. Once you have the results, export them to an Excel spreadsheet and eliminate the keywords that aren’t relevant to the client’s necessarily. In general, I usually eliminate any keywords that have less than 1,000 of monthly search traffic on Google. You can also blue-pencil those that aren’t niche specific or are too broad to have real meaning. This can still leave you with more than a 100 keywords. You will belike only be able to target 20-30 of them initially, but keep the remaining ones for when you try to up-sell Phase II SEO services.
This information will also help you start putting together a budget for the project. If the CPC for the keywords is high, then you’re dealing with a competitive market that will need to have a higher SEO budget in order to get results for the client.
3. Run a Preliminary Keyword Ranking Analysis
You will need to run a preliminary keyword ranking analysis to find out how far along this site has come in terms of ranking results. The SEOBook toolbar comes with Rank Checker, which works very quickly. It doesn’t however give you the most accurate results, so spot check suspicious results with Google. You can also use WebCEO to make a comprehensive, accurate report.
Your preliminary analysis should help you determine how much work it will take to get first page rankings for relevant keywords.
Keep this preliminary report convenient so that you can admit it in your proposal. It’s always useful to show clients why you think they should focus on certain strategies over others. Of course, your prospective client isn’t going get 100 percent of available traffic no matter what techniques you use.
4. dissect the Site’s Traffic Data
Talk to the prospective client about getting added to their Google Analytics stats. This will give you the opportunity to study the site’s current traffic. This conversation is also a great time to work on your relationship with the client. Talk about what your research has shown so far and ask them about their business goals. If the site is already getting some traffic, then you will want to find out where the traffic is coming from, how high the bounce rate is, and how much of the traffic is resulting in sales.
5. Check Search Engine Indexing
Some times client’s have web sites that aren’t indexing properly with search engines. The company can have real strong PR rankings and a terrific inbound link count, but the on-page SEO just isn’t meeting expectations. It’s best in this situation to check the site’s indexing using ‘site:www.YourProspect.com’ in Google’s search box. This search string will show you how Google has indexed this site. Some times you will find that only a couple pages turn up. If you know that the site has many more pages, you know there is a problem. Dig around a bit to see if you can find a site map. You can also ask the client to add you to their Google Webmaster Tools data. This will give you access to lots of useful information that will help you spot SEO problems and determine how to fix them.
6. Evaluate the Site’s On-Page Content
When you check out the site, look for keyword-rich content. If you don’t find it, then that could be the problem right there. That means you will need to include content development in your proposal.
7. Find the Site’s On-Page SEO Issues
Many on-page SEO issues will jump out at experienced SEO professionals. Some of the most common things to think about include whether the site relies too heavily on Flash; whether the site uses non-SEO friendly URLs, additional content, or poor navigation; and whether each page uses unique tags.
Identifying these problems can help you create a proposal that targets the client’s issues.
8. Check out the Competition
The amount of work that it takes to get a first-page ranking often depends on how much competition is out there. Search for keywords that are important for the prospective client’s site. This will give you the chance to see what strategies the competition uses. One of the most important things to look at are inbound links. Link building is one of the most costly and time consuming processes of search engine optimization, so you want to know what you’re getting into before you make an official proposal.
9. Check Google‘s Local Business Listings<
It’s amazing how many organizations miss out on the easiest ways to boost traffic. That includes listing their site on Google Local Business. Google will rank local businesses over constituent(a) search results. That’s something that you definitely want to take advantage of. It’s easy and effective.
10. Include Business Profiles
Business profiles are a great way to boost a client’s web site traffic. Google will rank biz profiles along with the company’s web site, which means you can potentially dominate a bigger chunk of first page results by creating profiles on web sites like Yelp and Hotfrog.
As a bonus, Yelp now has an iPhone app that will direct more phone users towards the client’s site.
11. Preparing an Effective Proposal
Now that you have all of this information, you can prepare a proposal that targets the client’s concerns. Include bits of research in your proposal. Doing so will show the client why you have made certain choices. It will also show that you have already put a lot of time into creating an effective plan for the company. Don’t worry about charging for the information in your proposal. Just think of it as a relationship builder that will attract more clients now and in the future.
It’s important for SEO professionals to interpret that some clients don’t know how much money it will realistically cost to get the results that they want. If the prospective balks at the proposal, then try to come up with an alternative plan that won’t cost as much money. Some times you can suggest using one or two of the proposed methods to better? traffic. Or you can suggest that they simply hire you as a consultant while they implement the work in-house. The harder you work with and for potential clients, the more likely you are to build a noble relationship that will benefit your business in the future.
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